Contact
US 
Client Testimonials
The Strategy.
“We
were looking for a way to better communicate with our customers at the point
of decision. The narrowCAST marketing solution has given us the ability to
upload timely and relevant information to the field, and get it in front
of prospects in a matter of minutes. We have seen increased operational
efficiency and we are beginning to capture additional revenue from both
increased sales and advertising placement.”
Staci Belew
VP of Sales and Marketing
THE IMPLEMENTATION
“Part of my job is to make sure that all of our model locations
are displaying the most up to date information. narrowCAST marketing has made
updating info a snap. Their system is very user friendly, and customer service
is outstanding. I am constantly finding new ways to utilize the solution.”
Kitti Simonson
Marketing
THE RESULT.
“As a Community Sales Manager, I see the narrowCAST marketing solution
in action every day. My first thought was that they were trying to replace
a portion of my sales presentation with a machine. In reality, the TV’s
aid in the sales process by slowing down the prospect and getting them to
ask questions that they otherwise may not have known to ask. It is a great
tool for those buyers that slip past the office or claim “just looking.”
Having the signs centrally managed has allowed me to spend more time on
closing the sale.”
Layne Mitchell
Community Sales Manager
Market Potential
ADVERTISING: $3.7 BILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage
Advertising Markets comprising advertising revenues from digital signage
networks at $102.5 million in 2004 and forecasts the market to reach $3.7
billion in 2011 at a CAGR of 67.12 percent.
HARDWARE: $856.9 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage
Systems Markets comprising of revenues from sale of digital signage systems
including displays, software, software maintenance, media players, design,
installation and networking services at $148.9 million in 2004 and forecasts
the market to reach $856.9 million in 2011 at a CAGR of 28.40 percent.
DISPLAYS: $489.7 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage
Display Markets comprising of revenues from sale of displays for digital
dignage systems is sized at $97.2 million and expects the market to grow
at a CAGR of 25.11 percent to reach $489.7 million in 2011.
SOFTWARE: $49.2 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage
Software Markets compromising of revenues from sales of digital signage
software and maintenance at $9.5 million and expects the market to reach
$49.2 million in 2011, growing at a CAGR of 26.5%.
 |
 |
ABOUT FROST & SULLIVAN
Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more
than 40 years. The company's industry expertise integrates growth consulting,
growth partnership services and corporate management training to identify
and develop opportunities. Frost & Sullivan serves an extensive clientele
that includes Global 1000 companies, emerging companies, and the investment
community, by providing comprehensive industry coverage that reflects a
unique global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics. For more information, visit http://www.frost.com.
Market Evaluation
Conducted by Frost and Sullivan
Frost and Sullivan identifies firmCHANNEL™ as a digital signage systems
provider that is poised to exploit the emerging opportunities in the digital
signage market. Read about
the study here.
For more information contact a narrowCAST marketing representative at 1-877-628-4643.
